WRINKLE FREE FACE WITH THE HELP OF NEW TREND BOTOX SERUMS

WRINKLE FREE FACE WITH THE HELP OF NEW TREND BOTOX SERUMS

As many as 23 lakh people have used ‘BOTOX SERUMS’

A trade name for botulinum toxin A, the toxin produced by food poisoning bacteria, botox has become the beauty industry’s biggest grosser globally ever since it was approved for non-medical use by the US Food and Drug Administration in 2002. Last year, botox for cosmetic purposes in the US alone typically to remove wrinkles and crow’s feet — making it the biggest such use of non-intrusive treatment.

In fact, so great was the buzz around the US press went to town speculating as to the cause of a younger and less tired John Kerry, the Democrat Presidential candidate, in the run up to the elections. “Botox President?” the headlines speculated. In the meanwhile, a whole new way of partying emerged. Botox parties were botox that — and are — quite the in thing across fashionable metros of the world. Men and women are getting together over cocktails for shots of the serum.

Botox injections are indeed quick, but they’re also dangerous. In India, thankfully, we have yet to come across such hazardous pursuits.

Contrary to perception, botox is not being used merely by the old. In India, experts estimate the majority of users between the 30-55 age bracket, and not just socialites, celebs and actors but also ordinary housewives, professionals and, yes, men too. The ratio of men:women users is a balanced 50:50.

Though it is in Mumbai that botox has found most takers, Delhi does not lag far behind with practitioners estimating at least 20 people in a month in the city, though no firm stats are available. Even smaller towns like Ahmedabad are seeing in botoxed beauties. The marriage sea-sons in particular, see a rise in demand.

In India, it unusually lack of social acceptance for people seen
to be pursuing such “frivolity” means that though people are more willing to experiment no one wants to talk about it. Even in the more permissive West where everyone from Celine Dion to Madonna and Sylvester Stallone are rumored to have got a shot, few come out in the open.

There are many problem-solving beauty techniques that get most easily accepted. But increased Muteness about botox means there are a lot of younger professionals too coming to us and even housewives who simply want to look good. Since this is a safe and easy ‘edinique, word spreads fast by way of mouth, and the trend is catching on.”

Stereotypes linking beauty to vanity.